Interview Discussion With Digital Marketer And Entrepreneur “Mrs Uche Anunobi

Some few days back I had the privilege of meeting an old school friend of mine. She’s an extraordinary woman, a wife, a friend and a sister. Through her coaching lectures, she has turned a lot of people’s life around on Instagram and how to build there businesses around the social media platform. Also she has inspired and motivated a lot of people to keep doing what they do best and never give up.

Ladies and Gentlemen please help me to welcome Mrs. Uche Anunobi….

1. Tell us a bit about your background, school and Where were you born?

I was born in Lagos and grew up in Lagos except for when I was in school. I attended Redeemers University for my undergrad studies and did an MBA at the Lagos Business School.

2. How was life growing up?

Growing up was great for me because I got to see both my parents work really hard to ensure we were comfortable. They showed us love and encouraged us to be better always.

3. At what age in your life did you decide you wanted to go into entrepreneurship and a digital marketing coach?

I decided to become an entrepreneur after 3 years of working in an audit firm. The firm was a great one and I learnt a lot about how businesses operate but had zero experience and very little confidence that I could run one myself. That was when I decided to do an MBA to up-level my training. After my MBA, I started testing out my entrepreneurial skills, failing in some and succeeding in some. I’ve also struggled with choosing that one thing that I would love to do for the rest of my life.

4. How do you cope running a fast growing digital marketing platform?

At first, I thought it was crazy and put myself under a lot of unnecessary pressure. But now, I have learnt that there are timeless principles that always work regardless of the changing digital environment and I’ve dedicated myself to learning those principles. That way, I feel less pressured keeping up with the ever changing platform. I embrace the change better and educate other to do same.

5. Is being an entrepreneur a burden or a blessing or a bit of both?

It is more of a blessing than a burden. Entrepreneurship teaches you many things: how to be kind to everyone (customer service), how to plan yourself better because you’d be juggling so many things at the same time, how to motivate yourself because there’ll be no boss to motivate you, the importance of having a coach and trust me, having a coach is everything.

6. What challenged have you had to as a digital marketing coach and entrepreneur?

The most challenging for me is getting people to implement the great things that would move their business forward. People love and understand what I’m telling them to do but get lazy to do the work even though they know it will make all the difference. I guess that’s why coaches like to work with high performance individuals.

7. In your opinion, what is the most difficult part about your line of work?

Ensuring that clients don’t give up when the going gets tough because the entrepreneurial path is not all roses and sunshine.

8. What’s the weirdest thing your followers has ever told you?

I think I’m lucky not to have had any weird follower yet..lol

9. Your business confident is so bold, do you sometimes have the fear of the unknown?

All the freaking time! This is a daily struggle, the only thing is, I don’t let it stop me, not anymore.

10. Which other professional are you looking to work with or have something coming out with?

I so look forward to working with Tara Durotoye, Tricia (Triciabiz), Nelly (Naijabrandchick), Steve Harris, Bankole Williams, Stephanie Obi and Tomie Balogun. I love these great men and women because they inspire me every day. And what’s even more exciting is that they are all Nigerians who started thinking big as youths.

11. If you had a chance to work with one person in the world, who would it be?

Tara Durotoye

12. What are your top 3 points in your note or pad that you always reflect on?

How to be a better version of me

How to impact lives positively

How to run my business better

13. Aside the unemployment nature of the country, what drove you to switch from a graduate to a digital marketing coach?

Unemployment didn’t drive me to switch. I chose to switch because I wanted to impact lives in a way that I couldn’t with my paid employment.

14. What advice would you give to unmotivated and non-inspired people around the world. Please explain???

I’d advise them to first acknowledge that they have a challenge of being unmotivated and uninspired. Acknowledging is the first step towards a turn around. Next, they can start to read great books, start working on their business ideas, surround themselves with great people and get a coach.

15. What’s next for Uche Anunobi?

I’m working on developing an online course that would help entrepreneurs kick start and grow their businesses online. I’m also working on my book to open people’s eyes to see how they can take advantage of the online space. These alongside my free weekly live videos on my Instagram page @uche.anunobi will help to grow a tribe of intentionally successful young Nigerian entrepreneur.

We appreciate your contribution and advise for unmotivated people around. We wish you well in all your future endeavours.

To get in touch with uche for advise and coaching, you can follow her on Instagram: @uche.anunobi

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